By Samantha Hastings, West Jordan Library
The Uplift Grant allowed me to take the Advanced Management of Information Agencies online course through the University of North Texas. The main focus of the course was the strategic planning process, including: library vision statements, library mission statements, conducting information audits, and creating a strategic plan. This brief article will focus on rethinking library mission statements and strategic planning strategies.
Does each member of your library staff know your library’s vision and/or mission? Joseph R. Matthews (2005) explains that “In most cases, these mission statements are too lengthy and don’t really get to the heart of the library’s mission. Too often these statements erroneously include processes that the library uses to deliver its mission” (16). A good mission statement, according to Matthews, could be printed on a T-shirt (16). A good mission statement is meaningful and memorable. According to Scott Beagrie (2005), a mission statement should inspire employees to accomplish or to work toward organizational goals.
Here are some results from the latest Harris poll:
- Almost all Americans (92%) say they view their local library as an important education resource. Seven in ten agreed their local library is a pillar of the community (72%), a community center (71%), a family destination (70%), and a cultural center (69%);
- Overall, people are satisfied with their public library. Based on everything they either know or might have heard or read, three in five Americans (59%) are extremely or very satisfied with their public library and an additional one in five (22%) are somewhat satisfied; and,
- Among those that have a library card, the satisfaction is even higher — over two-thirds (68%) say they are extremely or very satisfied and an additional one in five (22%) are somewhat satisfied with their public library. Even those who do not have a library card express satisfaction with their libraries as two in five (40%) are extremely or very satisfied while 21 percent are somewhat satisfied.
See the full results: http://www.harrisinteractive.com/harris_poll/index.asp?PID=949